Kevin T. Nguyen

Howdy! I'm an ad man who’s been building some amazing things in the marketing/advertising ecosystem for the past 12 years.

 
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A bit more about me

Born and raised in Dallas, Texas. I am currently based on Denver, CO. I had just moved here after living in New York City for 8 years in the pursuit of the outdoors.

My interests vary wildly because I find that dabbling into various things provides me with a better perspective on the things that I devote a considerable amount of time to.

Some of things I been enjoying;

  • Coffee - Currently traveling to visit all 250 shops in this book within NYC. (The New York Coffee Guide 2019: The Definitive Guide to the Best Craft Coffee Venues in New York City) Still enjoy coffee just visiting the local spot when I go for my daily walks given the circumstances.
  • Climbing (Since Jan 2021. I climb ~V6 and will climb inside or outside! ~5.11b is my onsight grade for outdoors)
  • Weightlifting - I used to have an 885 total in bench/deadlift/squat
  • Green Thumb - Successfully propagated succulents, divided ferns and snake plants. Currently bringing an oxalis triangularis back to life. Also winding down my garden in a 12x8 raised bed plot, made a few mistakes with spacing so unfortunately the yield was wonky this year.
  • Cooking - I was on a mission this year before the pandemic to become a better cook. My favorite thing to make on the regular is this Japanese-styled cucumber salad
  • Reading - n/a: I’ve found it incredibly hard to read in the midst of the pandemic. I used to primarily read on my commutes. I find it hard to navigate this concept of time currently.
  • Building things - Anything, everything. The journey is part of the most exciting/thrilling part.
  • I’d love to meet up (virtually or at a distance) with you to chat any and all things in life!

    Resume

    I’m currently leading a team that oversees paid search, display, video, and paid social initiatives for one of the three largest accounts at the agency. My biggest project to date is pioneering ways to close the feedback loop on Multi-Touch Attribution. Creating workflows that can feed back into the buying systems to optimize our campaigns to maximize spend, return, and automation. Additionally it should free up more of our resources to focus on larger strategic initiatives for our clients.

     

    Experience

    Analytics Supervisor
    Crossmedia
    Mar 2019 to Present

    Media Supervisor
    Crossmedia
    Apr 2015 to March 2019

    Digital Marketing Specialist
    Glassful
    Oct 2013 to April 2014

    SEO/SEM Coordinator
    Agency Entourage
    Aug 2012 to Aug 2013

     

    Education

    B.S. Marketing
    University of Texas at Dallas

     

    Certifications

    Google Search Advertising
    Google     
    Jan 2015 to Present

    Google Display Advertising
    Google
    Jan 2015 to Present

    Google Video Advertising
    Google
    Jun 2012 to Present

    DoubleClick Search Fundamentals
    Doubleclick
    Aug 2015 to Present

    Attribution Fundamentals
    C3
    Feb 2019 to Present

    Attribution Outcomes
    C3
    Feb 2019 to Present

    Consumer Journey Mapping
    C3
    Feb 2019 to Present

    Modeling & Validation
    C3
    Feb 2019 to Present

     

    Skills

    Search Ads 360 (Formerly DS3)

    Google Campaign Manager (Formerly DCM)

    Google Ads/Microsoft Bing

    ASANA

    Salesforce Datorama

    Multi-touch Attribution Work

    C3 Metrics

    Google Analytics 360 (Formerly GA)

    Facebook Ads

    Tableau

    YouGov/MRI-Simmons Cohort Profiling

    Ad Operations Trafficking

     
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    Other people’s thoughts

    Kevin is consistently learning, absorbing, and implementing his strengths to not only to grow, but elevate those around them. In my time at Crossmedia he was both a mentor and driving force of new ideas. While his biggest strength are within Display & SEM, he can speak to anything within this industry.
    — Marco Cunalata, Cashmere Agency
    Kevin has truly shown amazing leadership within our larger marketplace team. He continues to encourage us to think outside the box and always goes above and beyond to get the team together by setting up team outings.
    — Danielle Squeo, Likeable Media
    Kevin is one of those guys who leads by example and just “gets it”.
    — Daniel Gore, Crossmedia
    Kevin has two traits that make him an asset to any situation. He doesn’t quit till he has an answer and he cares about his work.
    — Jake Jordan, Founder & Host of The UnLearn Show

    Let’s Chat!

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