
A bit more about me
Born and raised in Dallas, Texas. I am currently based on Denver, CO. I had just moved here after living in New York City for 8 years in the pursuit of the outdoors.
My interests vary wildly because I find that dabbling into various things provides me with a better perspective on the things that I devote a considerable amount of time to.
Some of things I been enjoying;
Resume
I’m currently leading a team that oversees paid search, display, video, and paid social initiatives for one of the three largest accounts at the agency. My biggest project to date is pioneering ways to close the feedback loop on Multi-Touch Attribution. Creating workflows that can feed back into the buying systems to optimize our campaigns to maximize spend, return, and automation. Additionally it should free up more of our resources to focus on larger strategic initiatives for our clients.
Experience
Analytics Supervisor
Crossmedia
Mar 2019 to Present
Media Supervisor
Crossmedia
Apr 2015 to March 2019
Digital Marketing Specialist
Glassful
Oct 2013 to April 2014
SEO/SEM Coordinator
Agency Entourage
Aug 2012 to Aug 2013
Education
B.S. Marketing
University of Texas at Dallas
Certifications
Google Search Advertising
Google
Jan 2015 to Present
Google Display Advertising
Google
Jan 2015 to Present
Google Video Advertising
Google
Jun 2012 to Present
DoubleClick Search Fundamentals
Doubleclick
Aug 2015 to Present
Attribution Fundamentals
C3
Feb 2019 to Present
Attribution Outcomes
C3
Feb 2019 to Present
Consumer Journey Mapping
C3
Feb 2019 to Present
Modeling & Validation
C3
Feb 2019 to Present
Skills
Search Ads 360 (Formerly DS3)
Google Campaign Manager (Formerly DCM)
Google Ads/Microsoft Bing
ASANA
Salesforce Datorama
Multi-touch Attribution Work
C3 Metrics
Google Analytics 360 (Formerly GA)
Facebook Ads
Tableau
YouGov/MRI-Simmons Cohort Profiling
Ad Operations Trafficking

Other people’s thoughts
“Kevin is consistently learning, absorbing, and implementing his strengths to not only to grow, but elevate those around them. In my time at Crossmedia he was both a mentor and driving force of new ideas. While his biggest strength are within Display & SEM, he can speak to anything within this industry.”
“Kevin has truly shown amazing leadership within our larger marketplace team. He continues to encourage us to think outside the box and always goes above and beyond to get the team together by setting up team outings.”
“Kevin is one of those guys who leads by example and just “gets it”. ”
“Kevin has two traits that make him an asset to any situation. He doesn’t quit till he has an answer and he cares about his work.”
Let’s Chat!
