Writing
Occasional essays on building, marketing, and the spaces in between. I write slowly and infrequently, but I'm trying to change that.
- February 2026
Building Agentic Commerce: A UCP Integration Case Study
What I learned integrating Google's Universal Commerce Protocol into a BigCommerce store — from catalog sync and session management to why payment escalation became the unexpected hero.
- January 2026
The Modern Marketing Measurement Stack
You probably don't need half the tools on your wishlist. Here's when to buy what — and in what order.
- January 2026
Marketing Reporting for the C-Suite
Executives don't want your data. They want confidence to make a decision. Here's how to translate marketing metrics into business outcomes.
- January 2026
Why Your GA4 and Google Ads Numbers Don't Match
GA4 says 100 conversions. Google Ads says 150. Neither is lying — they're answering different questions. Here's which number to trust for which decision.
- January 2026
Building a Marketing Dashboard That Actually Gets Used
Most dashboards die in week two. The problem isn't the charts — it's the purpose. Here's how to build dashboards people actually check.
- September 2022
Keys to Dashboard Data Visualization
Which tool will you be using to visualize the datasets?
- January 2022
What I know about DAOs so far
By participating/lurking in these various DAOs that have peaked my curiosities, there are a few observations that I’ve seen in these communities that are pretty fascinating and found some aspects that leave much to be desired.
- May 2021
Simplifying the Understanding of Advanced Attribution
Attribution in media? Tracking which media channels that make the biggest impact in customer engagement and ultimately sales.
- April 2021
Leadership - Takeaways Applied
accountability, streamlining communications, and the ability to work asynchronously as crucial building blocks to any great team these days.
- April 2021
Google Campaign Manager vs. Search Ads 360
Matching the custom conversion data between GCM and SA360 is ridiculous. It doesn't tie.
- April 2021
My Development into a Leader
Over my working career I have learnt a lot from mentors, bosses and co-workers. I have incorporated these takeaways into how I like to lead a team