日記
ものをつくること、マーケティング、そのあいだにあることについて、たまに書いています。ゆっくりで、不定期ですが。
- 2026年2月
Building Agentic Commerce: A UCP Integration Case Study
What I learned integrating Google's Universal Commerce Protocol into a BigCommerce store — from catalog sync and session management to why payment escalation became the unexpected hero.
- 2026年1月
The Modern Marketing Measurement Stack
Most teams probably don't need half the tools on their wishlist, so this is about when to buy each piece of the measurement stack and in what order.
- 2026年1月
Marketing Reporting for the C-Suite
Executives want confidence to make a decision more than they want the data, so marketing metrics need translating into business outcomes.
- 2026年1月
Why Your GA4 and Google Ads Numbers Don't Match
GA4 says 100 conversions and Google Ads says 150. Both platforms are answering different questions, so the useful part is knowing which number to trust for which decision.
- 2026年1月
Building a Marketing Dashboard That Actually Gets Used
Most dashboards go unused within months because nobody designed them around the meeting where a decision gets made. A few questions and a layered approach for building dashboards people actually check.
- 2022年9月
Keys to Dashboard Data Visualization
Which tool will you be using to visualize the datasets?
- 2022年1月
What I know about DAOs so far
By participating/lurking in these various DAOs that have peaked my curiosities, there are a few observations that I’ve seen in these communities that are pretty fascinating and found some aspects that leave much to be desired.
- 2021年5月
Simplifying the Understanding of Advanced Attribution
Attribution in media? Tracking which media channels that make the biggest impact in customer engagement and ultimately sales.
- 2021年4月
Leadership - Takeaways Applied
accountability, streamlining communications, and the ability to work asynchronously as crucial building blocks to any great team these days.
- 2021年4月
Google Campaign Manager vs. Search Ads 360
Matching the custom conversion data between GCM and SA360 is ridiculous. It doesn't tie.
- 2021年4月
My Development into a Leader
Over my working career I have learnt a lot from mentors, bosses and co-workers. I have incorporated these takeaways into how I like to lead a team