Writing
Occasional essays on building, marketing, and the spaces in between. I write slowly and infrequently, but I'm trying to change that.
- February 2026
Building Agentic Commerce: A UCP Integration Case Study
What I learned integrating Google's Universal Commerce Protocol into a BigCommerce store — from catalog sync and session management to why payment escalation became the unexpected hero.
- January 2026
The Modern Marketing Measurement Stack
Most teams probably don't need half the tools on their wishlist, so this is about when to buy each piece of the measurement stack and in what order.
- January 2026
Marketing Reporting for the C-Suite
Executives want confidence to make a decision more than they want the data, so marketing metrics need translating into business outcomes.
- January 2026
Why Your GA4 and Google Ads Numbers Don't Match
GA4 says 100 conversions and Google Ads says 150. Both platforms are answering different questions, so the useful part is knowing which number to trust for which decision.
- January 2026
Building a Marketing Dashboard That Actually Gets Used
Most dashboards go unused within months because nobody designed them around the meeting where a decision gets made. A few questions and a layered approach for building dashboards people actually check.
- September 2022
Keys to Dashboard Data Visualization
Which tool will you be using to visualize the datasets?
- January 2022
What I know about DAOs so far
By participating/lurking in these various DAOs that have peaked my curiosities, there are a few observations that I’ve seen in these communities that are pretty fascinating and found some aspects that leave much to be desired.
- May 2021
Simplifying the Understanding of Advanced Attribution
Attribution in media? Tracking which media channels that make the biggest impact in customer engagement and ultimately sales.
- April 2021
Leadership - Takeaways Applied
accountability, streamlining communications, and the ability to work asynchronously as crucial building blocks to any great team these days.
- April 2021
Google Campaign Manager vs. Search Ads 360
Matching the custom conversion data between GCM and SA360 is ridiculous. It doesn't tie.
- April 2021
My Development into a Leader
Over my working career I have learnt a lot from mentors, bosses and co-workers. I have incorporated these takeaways into how I like to lead a team